Opinion: Want to improve trust in U.S. public health agencies? Start with a new mantra

Be first, be right, be credible.
That’s the mantra public health leaders follow when it comes to communicating with the public in a crisis. Though it is officially promulgated by the federal Centers for Disease Control and Prevention, it is taught in public health schools all over the world and is a governing philosophy that permeates public health communication. Read the rest…